Morin Khuur

Founded in Shanghai in 2018, MORIN KHUUR embraces the "Neo-Nationalism" as its core design philosophy, presenting a diverse aesthetic that celebrates multiculturalism. Morin Khuur seamlessly blend tribal elements, ethnic silhouettes, and contemporary fashion to create a unique style narrative.

MORIN KHUUR is dedicated to exploring how traditional national costumes can be reimagined for modern fashion. Drawing inspiration from ancient Eastern tribes and diverse global cultures, the brand continuously develops fashion and accessory collections that merge heritage with innovation.

By refining and incorporating influences from various civilizations, local aesthetics, and multi-ethnic cultures, MORIN KHUUR tells a compelling story of cultural revival and reconstruction, using clothing as a powerful medium for expression.