Founded in Shanghai in 2018, MORIN KHUUR embraces the "Neo-Nationalism" as its core design philosophy, presenting a diverse aesthetic that celebrates multiculturalism. Morin Khuur seamlessly blend tribal elements, ethnic silhouettes, and contemporary fashion to create a unique style narrative.

MORIN KHUUR is dedicated to exploring how traditional national costumes can be reimagined for modern fashion. Drawing inspiration from ancient Eastern tribes and diverse global cultures, the brand continuously develops fashion and accessory collections that merge heritage with innovation.

APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music, and art from around the world, APFR creates fragrances and expresses the brand’s world view, incorporating ancient Japanese subtleties and attention to detail into contemporary design. All APFR home fragrances are hand-crafted in our own workshop, and we select every ingredient carefully in cooperation with our sourcing partners. Our goal is to create a collection of fragrances that enhance your everyday life, emotions, and memories.