Serax by Ann Demeulemeester
Ann Demeulemeester founded her eponymous fashion label with long-term creative partner Patrick Robyn in 1985 and quickly became a key figure in redefining the voice of fashion internationally. In 2014 she stepped down from her fashion label and has since been exploring a variety of new formats, including sculpture and ceramics.
Since 2019 Demeulemeester has been collaborating with Serax to produce collections of porcelain, cutlery and glassware. This was followed by a range of lighting and luminous objects. In September 2022 they released a comprehensive furniture collection of stools, chairs, tables, consoles, seats and sofas in a variety of materials.
Ann Demeulemeester is known to represent an intelligent approach to design – rising above trends and instead offering a continually evolving world that is both deeply personal and profoundly relevant to its context – thanks to its integrity and fierce independence. In essence, Demeulemeester’s work continues to explore and celebrate contrasts – a beauty that is found in the interplay between strength and fragility, structure and nonchalance, poetic and radical, preciousness and functionality.
Since 2019 Demeulemeester has been collaborating with Serax to produce collections of porcelain, cutlery and glassware. This was followed by a range of lighting and luminous objects. In September 2022 they released a comprehensive furniture collection of stools, chairs, tables, consoles, seats and sofas in a variety of materials.
Ann Demeulemeester is known to represent an intelligent approach to design – rising above trends and instead offering a continually evolving world that is both deeply personal and profoundly relevant to its context – thanks to its integrity and fierce independence. In essence, Demeulemeester’s work continues to explore and celebrate contrasts – a beauty that is found in the interplay between strength and fragility, structure and nonchalance, poetic and radical, preciousness and functionality.
